Google review QR code: get more reviews for your shop

Most happy customers never leave a review. Not because they don't want to, but because nobody asked at the right moment, and finding your shop on Google Maps, opening the reviews and tapping the stars takes too many steps.

A Google review QR code cuts that down to one scan. The customer points their phone camera at the code on your counter, receipt or table, and your Google review form opens with your business already chosen. You can make one for free on QR Hub in about two minutes, with no sign-up.

How a Google review QR code works

Google gives every business with a Business Profile a short review link. When someone opens it, they land straight on the form to rate and review your business. Google suggests sharing it on receipts, in thank-you emails, at the end of a chat, or as a printed QR code in your store (Google Business Profile Help).

A review QR code is simply that link inside a QR code. The link never changes on its own, so the code keeps working for years.

What you need

• A Google Business Profile for your shop, café, salon or clinic. You manage it at business.google.com.
• A computer. Google says its own review QR codes can only be made in a computer browser for now, not on a phone (Google Business Profile Help). Copying the link works the same way.
• A phone to test the code before you print it.

Step 1: Copy your review link

1. Open your Business Profile at business.google.com and sign in.
2. Select Read reviews.
3. Select Get more reviews (the share icon).
4. Select the copy icon to copy the link.

These steps are from Google's help page. Google can also give you a plain QR code there. If you only need a quick black-and-white code, that's fine. If you want a code with a clear call to action, your colours and print-ready files, use the link in the next step.

Step 2: Make the QR code

1. Open the free Google review QR code tool on QR Hub.
2. Paste your review link.
3. Add a frame with a short call to action, such as "Enjoyed your visit? Review us on Google" or "Scan to leave a review".
4. Choose colours that match your shop.

Make this QR now

Keep the code dark on a light background so every phone can read it. Download PNG for printing at home or sharing online, or SVG for a print shop, because it stays sharp at any size.

Step 3: Test it before you print

Scan the code with your own phone, ideally one iPhone and one Android. Check that:

1. The review form opens for your business, not another branch or a similar name.
2. It works on mobile data, not only on your shop Wi-Fi.
3. The frame text is easy to read from where a customer will stand.

Where to put it

The best place is wherever the customer is happiest and has a free hand:

• At the counter or cash register, on a small stand or sticker.
• On receipts and invoices, so people can review later at home.
• On tables and menus in a café or restaurant, near the end of the meal.
• On delivery bags and boxes, with a short "Thanks for ordering" line.
• On the door or window, for people who leave in a hurry.
• In thank-you emails and WhatsApp replies, using the link itself instead of the code.

For a counter card or a table stand, a code about 3–4 cm wide is comfortable. For a poster people scan from a few steps away, go bigger, and leave a clear white border around the code.

What to say when you ask

A printed code works better when a person mentions it. Keep it short and natural:

• "If you have a minute, a Google review really helps us."
• "Your honest opinion helps other people find us. The code is right here."

Then let the customer decide. No pressure, no waiting next to them while they type.

Google's rules for asking

Google is strict about reviews. Its Maps content policy says reviews must reflect a genuine experience, and it bans these practices (Maps user-generated content policy):

• No rewards for reviews. Offering payment, discounts, free goods or services in exchange for a review counts as fake engagement. Google's help page adds that this also applies to rewards for changing or removing a negative review (Google Business Profile Help).
• Don't ask only happy customers. Google forbids businesses to "selectively solicit positive reviews" or to discourage negative ones. So the code goes in front of everyone, and you don't hide it from a customer who had a bad day.
• No conflicts of interest. Content based on a conflict of interest also breaks the policy, so don't review your own business.

Breaking these rules can get reviews removed, so it isn't worth the risk. The safe way is simple: ask every customer, the same way, every time.

Reply to the reviews you get

Google also recommends replying to reviews, including the negative ones, because a mix of feedback often feels more trustworthy (Google Business Profile Help). Your replies are public and show under the customer's review as your business (Manage customer reviews).

Keep replies short and personal: thank the customer, answer the question or explain what you fixed. Customers who see real replies are more likely to leave a review of their own.

Common mistakes

• Linking to your Maps page instead of the review link. Customers then have to find the review button themselves.
• No call to action. A plain code with no words looks like a payment or Wi-Fi code.
• A code that is too small or too light, or printed on shiny paper under bright lights.
• Offering a discount for a review. It breaks Google's rules, even if you mean well.
• Not testing before printing a whole box of receipts or stickers.

Ready? Copy your review link, add a friendly line, and put your code where your customers already say "thank you".